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Swiss Telecom Company Is Bringing Crypto Collectables to TV

Telecommunications giant Swisscom has unveiled a new approach to using non-fungible tokens (NFTs).

The product, called Noow, will display art that you own and you and the artist will know how many copies of his or her works have been distributed.

The app comes from a Zug-based, Dloop, which spun out of Swisscom’s accelerator, Kickbox.

From the Greater Zurich Area News:

Digital art is displayed on screens in places such as hotels, restaurants and offices. Changing sequences or animations create a unique ambience. However, a lack of copy protection systems and distribution platforms means that these works are often used illegally.

The startup dloop intends to change this situation with its NOOW app. The blockchain solution guarantees the ownership rights for buyers and payment for artists.

The service will be available on Swisscom TV, a set top box service in Switzerland, and include 100 words by thirty artists. Stefanie Marlene Wenger will curate the first batch.

Buyers get a certificate of authenticity and can see the art on their screen. They also know how many copies exist, allowing them to understand the rarity of their piece. It’s obviously a work in progress but as it stands, it’s a fun way to share the idea of cryptocollectables with a non-crypto audience.

“Swisscom TV is one of the first providers in the world to offer art on the TV screen. We are delighted to have Swisscom on board for this courageous project,” said Rieder. “NOOW is making digital art into a collector’s object and creating a value for it.”

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Swiss Post, Swisscom Developing New Blockchain Platform on Hyperledger

Swiss Post, the country’s national postal service, and state-owned telecoms provider Swisscom have united to develop a blockchain platform.

The two announced Thursday that they are using Hyperledger Fabric to build their “simple, secure and sustainable” private blockchain infrastructure, intended to be utilized by their own, as well as other companies’, applications.

The infrastructure is designed to meet the high security levels required by banks, while all data hosted will remain within Switzerland, they added.

The announcement indicates that the system is more energy efficient than public blockchain offerings, stating:

“In contrast to “public blockchains” (e.g. bitcoin and ethereum), this private blockchain infrastructure requires much less energy, since it can only be used by identified users who have a contractual relationship with the providers of an application. This enables more efficient agreement procedures as well as significantly higher security and performance.”

The first pilot blockchain apps are scheduled for launch in Q2 2019, with use cases said to be focusing on corporates and government agencies desiring to digitize business processes in a “secure and verified” manner.

Swiss Post and Swisscom also said they are open to accepting other partners to join them on the project. Ultimately, they desire “to enable the Swiss economy to quickly obtain a leading position when it comes to using this promising technology.”

The two companies are already using blockchain technology for several use cases.

Swiss Post’s financial services unit PostFinance, for instance, launched a pilot project in May that provides smart energy billing via blockchain. It also stores temperature data on a blockchain for monitoring pharmaceuticals in transit.

Swisscom is working with its subsidiary, Daura AG, on a blockchain system that facilitates the issuance, purchase and sale of shares.

Swiss postal mailbox image via Shutterstock